Stratégies magazine features LIFE

As part of a series on influencer marketing, the French media outlet Stratégies invited our NGO to speak in a video entitled "Field trips, street outreach... Influencers in the service of humanitarian work". It gave LIFE the chance to explain how we work with committed, well-known content creators.

In this interview, Charles Raoult, Public Relations, Talent and Events Officer at LIFE, answered a range of questions and explored different sides of our humanitarian work.

Here is an overview of the topics covered in the interview:

1. Hands-on collaboration: Charles took us behind the scenes of our work with content creators during charitable operations, stressing how important it is to go out into the field.

2. A rigorous selection process: We talked about how carefully we choose content creators, making sure they are a perfect fit with our humanitarian values and goals.

3. Content that is powerful and respectful: Charles described the kinds of content made in the field, highlighting our commitment to positive communication and to avoiding any staging that could undermine people's dignity.

4. Good humanitarian practice: Charles highlighted the good practices we encourage at LIFE to ensure our humanitarian work is ethical and effective.

5. Volunteer commitment: An important point was made about paying influencers. At LIFE, we believe in the selfless wish to help others, which is why our influencers give their time as volunteers. Many of them choose to continue their humanitarian commitment alongside us.

At LIFE, our vision is clear: humanitarian missions are not holidays but work trips to help people in need, bringing them joy, comfort and hope.

At LIFE, every action counts, and every smile shared strengthens our determination to make a positive impact. We look forward to continuing to join forces with content creators to make a real difference in the world.

Join us on this journey where solidarity goes viral, spreading a message of hope and positive change.